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William Vetter is an experienced automotive professional currently serving as the Director of Product Management & Government Sales at Canoo since March 2022. Prior roles include Product & Training Manager for Rolls-Royce Motor Cars, where responsibilities encompassed lifecycle management of the EV portfolio and training for dealerships across the Americas. Previous experience as BMW Product Training Manager involved leading training initiatives for BMW and BMWi Electric Vehicles, while roles at Mercedes-Benz USA included Assistant Product Manager for Maybach and Mercedes-AMG, focusing on brand management and marketing strategies. Further experience includes team leadership in diagnostic tools at Mercedes-Benz and a tenure at Land Rover North America managing diagnostic equipment programs. Vetter also owned Professional Auto Repair and Accessories, Inc. in Virginia, enhancing practical expertise in the automotive sector. Education includes attendance at Wyoming Technical Institute from 1994 to 1995.