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Martin Rodriguez has extensive experience in digital sales enablement and marketing within the medical systems industry. As the Director of Digital Sales Enablement at Canon Medical Systems USA, Inc. since December 2015, Martin leads the development of digital marketing programs and manages critical digital infrastructure. Prior experience at Toshiba America Medical Systems included roles as Sr. Manager of Digital Media and Manager of Service Multi-Media, where Martin improved lead quality through marketing strategies and spearheaded mobile application development. Early career at Hughes Aircraft Company as a Systems Support Engineer involved contributions to the design of Advanced Traffic Management Systems. Martin holds an Associate of Arts degree.