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Sonia Loboja is an experienced professional with a strong background in channel management, product management, and marketing, particularly in the technology sector. Currently serving as the National Channel Manager for Independents, Online & Field Sales at Canon Australia since January 2015, Sonia has successfully launched the new Canon online store, overseeing pricing, promotions, and business development initiatives. Prior roles include various product manager positions at Ingram Micro, managing vendor relationships and inventory for multiple brands, and as Marketing Manager at LG Electronics, where Sonia developed strategic marketing solutions and supported sales teams. Sonia holds a Bachelor's Degree in Business Administration and Management from Ryerson University and an eCommerce Certificate from George Brown College.