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Peter Vallance has a diverse work experience in the cycling industry. Peter has held various roles at different companies, starting in 2007 with Rocky Mountain Bicycles. In this company, they served as a Brand Manager, responsible for marketing efforts, including collateral creation, photography, and trade show presence. Peter also held the position of Product/Sports Marketing Manager, where they managed communication, press releases, sponsorships, and budgeting for the World Cup mountain bike racing team.

In 2012, Peter joined Cycling Sports Group as a Global Marketing Manager for Cannondale Mountain. Peter'sresponsibilities included developing go-to-market strategies and conveying technical stories to retailers and consumers through various channels.

Since 2013, Peter has been working at Cannondale, starting as the Global Director of Product Management for Mountain Cannondale. In this role, they provided global direction and established business strategies for the assigned product categories. Peter monitored market developments and ensured sales, net margin, and SKU productivity.

Later, Peter held the position of Global Senior Director of Product, where they oversaw the development and go-to-market of the global product portfolio, with a focus on e-mobility, ebikes, and off-road. Peter managed all aspects of product development, from planning to research, engineering, and design project management. Peter had direct reports in the United States and Germany and was knowledgeable in areas such as product life cycle management, vendor relationships, and manufacturing processes.

Peter'smost recent role at Cannondale is the Global Vice President of Product, which they started in October 2019. The details of this role are not provided, but it can be inferred that they continue to lead product-related activities on a global scale.

Peter Vallance completed their Bachelor of Arts degree in Economics at the University of Victoria from 2000 to 2005. Currently, they are pursuing a Certificate in Leadership at Columbia Business School, starting in 2021.