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Poppy Yeung is an experienced creative professional with a robust background in art direction and content design, currently serving as an Associate Art Director at the Cannes Lions International Festival of Creativity since April 2021. Prior to this role, Poppy worked at DDB Group Hong Kong from September 2017 to October 2020, initially as a Senior Art Director managing McDonald’s branding and previously as an Art Director responsible for project ideation, execution, and presentation. Poppy's earlier experience includes positions at StunZ Creative Ltd. as an Art Director, and at thinking without thinking limited, where Poppy progressed from Video Director/Assistant Art Director with a focus on scripting, directing, and editing. Poppy began the career as a Video Editor at Menfond Electronic Art & Computer Design Co., Limited. Poppy holds a BSSc(HONS) in Cinema and Television from Hong Kong Baptist University, earned between 2009 and 2012.