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Joe Assencoa has extensive work experience in sales and marketing. Joe began their career in 1996 at Diageo as an On-Premise Representative and Merchandising Representative. In 2004, they moved to MKTG as an Event Manager/Market Coverage Manager. In 2011, they joined Reebok as an Event Marketing Manager. In 2014, they took on the role of Sales Manager - Eastern Region and Regional Sales Representative - North East at Kill Cliff, Inc. In 2019, they were appointed District Sales Manager MA/CT/RI and Territory Sales Manager at Kitu Life Inc. Super Coffee. Most recently, they were hired as Sales Director - Massachusetts at Cann in 2021.

Joe Assencoa obtained a Bachelor of Arts (B.A.) in Criminal Justice and Corrections from Westfield State University.