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Shae Biron

Marketing Director at Candy

Shae Biron has a diverse work experience history in marketing and communications. Most recently, in 2023, they worked as the Marketing Director at Candy Digital, where they led go-to-market strategies and promotional campaigns for the DC NFT Marketplace initiatives. Shae also oversaw crypto onboarding and communications for new cash-out processes and created marketing assets for the Inklings project.

Prior to that, in 2022, Shae was a Senior Integrated Marketing Manager at Palm NFT Studio. In this role, they developed and executed go-to-market strategies for the DC NFT Marketplace. Shae collaborated with various teams to optimize site merchandising and marketing promotions.

Before joining Palm NFT Studio, Shae worked at loanDepot as the Director of Marketing Operations & Strategy, where they managed marketing operations and developed strategies. Shae also served as the Product Marketing Team Manager, overseeing a team responsible for marketing loanDepot's products.

Earlier in their career, Shae held roles at Embrace Home Loans, Imprivata, MEGA International, LeaseQ, and Sovos. These roles involved campaign strategy management, digital marketing production, marketing automation consulting, marketing management, communications, and marketing consulting.

Overall, Shae Biron has accumulated a wealth of experience in marketing and communications, with a focus on go-to-market strategies, promotional campaigns, and team management.

Shae Biron obtained a Bachelor's degree in Political Science from the University of San Diego, where they studied from 1997 to 1999. In addition to their degree, Shae also holds several certifications in various fields. In April 2022, they obtained a certification in Blockchain: Disruptive Technology from MIT Professional Education. In the same year, they obtained certifications from the Blockchain Council in areas such as Certified DeFi Expertâ„¢, Certified Blockchain and Digital Marketing Professional, Certified Cryptocurrency Trader, and Certified NFT Expertâ„¢. Furthermore, in March 2019, Shae achieved an ABM Certification: Expert from Demandbase.

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