Anne Grüner has a diverse range of work experience in various roles related to conversion rate optimization, product management, online marketing, and copywriting. Anne has worked in both B2B and B2C environments, and their experience includes optimizing websites and funnels for user impact and business growth, setting up and leading testing programs, and collaborating with cross-functional teams. Anne has also worked as a freelance conversion copywriter, creating persuasive copy for clients in different industries. Anne has proven skills in conversion optimization, content strategy, and user research.
Anne Grüner attended the University of Düsseldorf from 2012 to 2014, studying Philosophy, German Language & Literary Studies. Prior to that, they studied Economics and English Language & Literary Studies at the University of Duisburg-Essen from 2011 to 2012. Anne also completed their General Qualification for University Entrance (Abitur) at Gymnasium Andreanum Hildesheim from 2009 to 2011, focusing on German Language and Literature, Religious Studies, and History. In addition to their formal education, Anne obtained certifications as a Certified Conversion Manager from konversionsKRAFT (Web Arts AG) in 2018, an Agile Leadership Certificate from Quadriga Media Berlin GmbH in 2017, an Adobe Experience Manager Certified CMS User from Adobe in 2017, and a Certified Sistrix Toolbox User from SISTRIX GmbH in 2015.
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