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Simon Giuliani has extensive work experience in marketing and brand management. Simon started their career in 2003 as the Founder and Designer of BAAKO S.n.c., where they were responsible for various design projects for clients such as Microsoft and Red Bull. Simon then worked as a Designer for Mormaii, successfully penetrating the European market with their clothing collection. In 2006, they founded and directed Diedlastnight.com, an influential fashion blog. Simon also worked as a Business Developer and Brand Manager for Phonz Says Black Snc, creating a successful lifestyle brand centered around vintage motorbikes. Simon later became a Brand Manager at PHCY S.r.l., overseeing the development of two clothing brands and implementing strategies to increase sales. In 2010, they joined Tewntyfourseven S.r.l. as a Brand Manager, launching an online selling platform for unique fashion brands. Finally, Simon joined Candiani S.p.A. in 2012, first as a Consultant and later as the Global Marketing Director, where they focused on promoting Italian denim manufacturing.

Simon Giuliani completed their Master's degree in Industrial Design from Politecnico di Milano from 1999 to 2005. Additionally, they pursued further studies in Product Design and Communication Design at Rhode Island School of Design from 2002 to 2003.