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David Milliken is a seasoned professional with extensive experience in commercial category management and national account management, currently serving as Commercial Category Manager and National Account Director at C&C Group and Tennent Caledonian Breweries Ltd., respectively. With a strong focus on private label operations within the beer and cider sectors across the UK retail market, David has demonstrated expertise in managing significant categories at Scotmid Co-operative Society Ltd., overseeing a portfolio that achieved an annual turnover of approximately £150 million. David's career spans various managerial roles in well-known retail establishments such as Somerfield and Safeway, where responsibilities included stock management, merchandising, marketing, and staff development. David holds a Bachelor of Business Administration (BBA) from The Open University.