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David Adams has extensive work experience in the beverage industry. David is currently the Customer Development Director at C&C Group, starting in January 2023. Previously, they worked at Tennent Caledonian Breweries Ltd. where they held various roles including Senior Business Manager from December 2019 to January 2023, Key Account Manager from September 2018 to December 2019, and Business Development Manager from April 2016 to September 2018. Before that, they worked at Coca-Cola European Partners as a Professional from August 2015 to April 2016. Prior to that, they worked at Tennent Caledonian Breweries Ltd. as an Area Sales Manager from November 2010 to August 2015 and as a Telephone Account Manager from June 2007 to November 2010.

David Adams obtained a Bachelor's degree from Glasgow Caledonian University between 2000 and 2004. David then pursued a Master's degree in International Hospitality Management from Strathclyde Business School, which was completed from 2004 to 2006.