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Daniela Faienza is an experienced professional in marketing and business analytics, currently serving as Associate Manager of Loyalty Products at Canadian Tire Corporation since September 2021, following roles as a Consultant and Category Business Analyst in Pet Care. Prior to this, Daniela held positions at PepsiCo as Assistant Marketing Manager during a co-op program, focusing on packaging and media campaign execution, and as a Merchandising Coordinator at Canadian Tire Corporation. Additional experience includes project coordination at Top Hat, promotions coordination for Wilfrid Laurier University's athletics department, and administrative support with the Ontario Ministry of Agriculture, Food and Rural Affairs. Daniela holds a Bachelor of Business Administration in Marketing from the Lazaridis School of Business & Economics at Wilfrid Laurier University.