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Natasha Upal is a seasoned marketing and growth professional currently serving as the Chief Membership & Learning Officer at the Canadian Marketing Association since November 2023. Previously, Natasha held the position of Vice President of Growth at Clover Inc. from 2018 to 2023, where responsibilities included driving user and revenue expansion for a leading social networking app. Prior experience includes significant roles at Financeit, where Natasha also served as Vice President of Growth, and Aviva Canada as Director of Marketing, focusing on strategic marketing insights and educational program development. Natasha's impressive background includes various marketing leadership positions at Yahoo, Colt Technology Services, and BT, showcasing expertise in P&L management, campaign development, and strategic partnerships. An educational foundation includes a BSc in Psychology from UCL, a Post-Grad Diploma in Marketing from London Metropolitan University, and an MSc in Ergonomics from the University of Birmingham.