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Lisette Gelinas, CM, is the Founder and President of Impact & Main Inc. since May 2018, dedicated to revitalizing small and rural communities. Gelinas is also a Curriculum Developer and Instructor for the Canadian Marketing Association, contributing to the Chartered Marketer program. Additionally, Gelinas serves as an Advisor for Strategic Solutions at Stephen Thomas Ltd, aiding charities in enhancing their brand for fundraising. Previous roles include Associate at St. Clements Group Inc., Principal at Sweet Strategies (Canada), and various senior positions at Wunderman, where significant contributions were made in CRM and strategic planning. Gelinas began the career at Draftfcb, engaging in strategic planning for major clients. Educational credentials include a BA in Business from the University of Ottawa.