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Heather Fielding is an experienced social media marketing professional with a proven track record in developing and optimizing digital advertising campaigns. Currently serving as the Social Media Marketing Manager at Canadian Cancer Society since April 2021, Heather has also held roles as a Senior Social Media Specialist and Paid Social Media Specialist within the organization. Prior to this, a tenure at G Adventures included management of paid social campaign activities, achieving significant cost reductions and improved campaign performance. Heather's earlier experience encompasses digital advertising roles with The Marketing Garage, where strategic planning and performance optimization were key responsibilities, and foundational marketing and coordination roles at NewMakeIt and Eurospec. Heather holds a Bachelor of Business Administration with a specialization in Marketing and a minor in Economics from Wilfrid Laurier University.