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Irma Farrukh is a seasoned marketing professional currently serving as a Senior Marketing Specialist at Canada Life since January 2021, following previous roles including Marketing Communications Specialist and Communications Associate within the same company. Irma's experience includes a tenure at Western University from May 2016 to May 2019 as a Digital Media Designer, where responsibilities focused on advising faculty on technology integration in courses and developing online instructional materials. Educationally, Irma holds a Post Graduate degree in Public Relations from Western University (2020-2021) and a Bachelor of Arts in Media, Information and Technoculture from the same institution (2015-2019).