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Patrick Robertson is an accomplished executive with extensive experience in sales and leadership roles across various sectors. Currently serving as Executive Vice President of CMI Motor / CFMOTO Canada since April 2023, Patrick previously held the position of Vice President Sales at Cascades from February 2018 to April 2023. Earlier roles include Directeur Principal Ventes Nationales at Keurig Canada and Vice President Sales Marketing at Groupecho Canada. Notably, during tenure at Diageo and the Wirtz Beverage Group, Patrick achieved significant sales growth and managed substantial P&L responsibilities across multiple regions. Patrick holds multiple degrees in marketing and business administration from HEC Montréal and Ecole des Hautes Etudes Commerciales.