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Awa SY is a seasoned entrepreneur and leader with extensive experience in talent recruitment and business incubation focused on youth employment in Senegal. As the CEO and Founder of JoBee since August 2018, Awa SY champions skill development for youth integration into the workforce through innovative recruitment techniques centered on soft skills. Awa SY is also engaged with Campus Founders, contributing to solving challenges related to graduate employment through collaborative, design-thinking approaches. In addition, Awa SY serves as a mentor for entrepreneurs at Bridge for Billions and founded T¨¦t¨¦ma, which supports small businesses from project ideation to customer acquisition. Awa SY¡¯s past roles include head of demand generation at Edacy, marketing manager at Groupe Info Etudes, and various positions focusing on business development, marketing, and event management. Awa SY holds advanced degrees in commerce, administration, and finance from Ecole Sup¨¦rieure Polytechnique de Dakar.