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Erica Bishaf, the VP of Strategic Business Planning at Dairy Management Inc., has a diverse background in consumer insights, market research, and strategic business development. With experience across various industries and consulting roles, Erica has worked with numerous global companies to drive retail strategies, product innovation, brand positioning, and website UX enhancements. Their extensive career includes positions at companies like Kimberly-Clark, Nestle USA, and SC Johnson, showcasing their expertise in consumer insights and market analytics.