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Sarah Thomas is a Consumer Insights Manager at Campden BRI, where Sarah has also held the position of Principal Research Scientist. Prior to their current role, Sarah worked at University College Birmingham as the Co-ordinator of Research (External) and also served as a Lecturer and Research Assistant. Sarah started their career as an Assistant Manager at Hundred House Hotel. Sarah holds a PhD in Managerial cognition and behaviour from Birmingham City University and a BA (Hons) in Hospitality Management from Bournemouth University.