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Joseph Lapin is the founder of Campbell Learn, a digital marketing agency established in April 2022 to enhance the student journey in higher education through personalized marketing strategies. Prior to this, Joseph served as Vice President of Marketing at Bisk from November 2022 to October 2024, leading a 38-member team to improve student enrollment and reduce acquisition costs. Joseph's experience includes a role as Vice President of Marketing and Brand Strategy at Archer Education and as a Partner at Circa Interactive, where initial contributions as Director of Digital PR helped scale the agency. Joseph has also worked as a freelance journalist with publications in notable outlets and held positions in social media, academic coaching, and university instruction, earning an MFA in Creative Writing from Florida International University and a BA in English from Stetson University.