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Ugo Fiorenzo is an accomplished business leader with extensive experience in the beverage industry, currently serving as the Managing Director for the Business Unit Americas at Campari Group since September 2013. Prior roles include Managing Director for Campari America and Canada, as well as Senior Market Director. Fiorenzo's expertise encompasses sales, development, and profit and loss management in the horeca channel, along with trade marketing strategy implementation for Campari Italy. Previous experience includes key positions at Gruppo Campari, SABMiller, and Birra Peroni, where responsibilities spanned trade marketing and sales management. Ugo Fiorenzo holds a Laurea in Economy from Sapienza Università di Roma and an AMP in Business Administration from IESE Business School.