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Adel Aljaedy serves as the E-Commerce & Prestige Channel Activation Manager at Campari Group since June 2023. Previously, Adel was the Head of Digital at Sessions, overseeing digital strategies and lead generation for a food start-up from August 2022 to June 2023. With extensive experience at Pernod Ricard from 2015 to August 2022, Adel held several roles including Global eRetail Media Manager, Head of eCommerce, Social Media Manager, and Digital Manager, contributing to the optimization of digital media strategies and managing significant partnerships. Prior to that, Adel worked as Account Director at Squad Digital, managing high-profile accounts, and began a career in marketing and social media at Drayton Manor Park Limited. Adel holds a Bachelor of Arts in Marketing from the University of Lincoln.