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Michael Lovell is an experienced marketing professional and illustrator with a strong background in membership marketing, digital content creation, and lead generation. Currently serving as Membership Marketing Officer at the Campaign for Real Ale since April 2022, Michael has led the successful implementation of a new website and achieved significant increases in new member recruitment. Previously, Michael held various roles at TheTalentPeople/GetMyFirstJob, where responsibilities included B2B marketing management and strategizing inbound lead generation, contributing to award-winning achievements and substantial year-on-year growth. Michael's career began in the event and digital marketing sectors, with notable roles at Lead Forensics and OgilvyOneDNX, and an education in marketing from the University of Plymouth complements this extensive professional experience.