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Guillermo W. has held a variety of roles in the media and communications industry since 2005. Guillermo began their career as a Photographer & Retoucher at W Producciones in 2005. In 2009, they took on the role of Docente and Dictado de Seminarios Internos at UNLP-Universidad Nacional de La Plata. The following year, they became a Web Designer at Ortiz Comunicación. In 2012, they co-founded Camuflaje as a Fotógrafo/Diseñador and also became a Motion Designer at The 13th Floor Studios. In 2015, they joined Arrow A+P as a Diseñador Motion Graphics Sr. Most recently, in 2020, they became the Head of 3D + Spark AR Creator and Generalista 3D + Spark AR Creator at CamOnApp, now known as CamOn!.

Guillermo W. studied at the Universidad Nacional de La Plata from 2002 to 2009, earning a degree in Diseño en Comunicación Visual in 2009, and a degree in Productor Multimedial, visual in 2007. In January 2022, they obtained a Facebook Certified Spark AR Creator certification from Meta.