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Sahra Edwards is a seasoned professional in brand and customer experience management with extensive expertise in the luxury retail and food service industries. Currently serving as Brand Experience Manager at Camilla Australia since September 2016, Sahra enhances both retail and online customer experiences through innovative marketing and event activations, while overseeing the customer rewards program. Previously, as Customer Experience Manager at Camilla, responsibilities included developing processes for an omni-channel experience and managing VIP customer initiatives. Sahra's background includes leading the Customer Service department at HelloFresh, where Sahra was instrumental in building the team from its early stages and implementing quality assurance and training programs. Other professional experiences span roles in e-commerce, store management, and customer care at esteemed companies like French Connection and What Goes Around Designer Vintage. Sahra holds a Diploma of Fashion & Business Management from The Fashion Institute and various qualifications from St Francis Xavier College.