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Ruby Watkins is a designer and founder of an Australian womenswear label established in 2019, focusing on the modern feminine silhouette through designs crafted and produced entirely in Australia. In addition to this role, Ruby Watkins serves as the social media manager for General Store Furniture Company, overseeing photography and content management for the brand's online presence. Ruby Watkins also holds experience as a stylist and retail assistant at Camilla Australia since 2016, and previously worked as an assistant at Anna Chandler Design in 2012. Ruby Watkins earned an Associate's Degree in Fashion and Textile Design from North Metropolitan TAFE between 2016 and 2018.