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Dan O'Connell has accumulated a wealth of experience in the creative and design field, starting their career as a Freelancer in 2007 before transitioning to roles at CTP Digital, Two's Company, Barley House Agency, Howell Penny, and finally Camelot. Dan has worked in various capacities such as Graphic Designer, Art Director, Senior Designer, Senior Creative, and ultimately as the Creative & Design Lead at Camelot from 2019 onwards.

Dan O'Connell completed a Mini MBA in Marketing from Marketing Week with Mark Ritson in 2021, focusing on Marketing. In 2023, Dan pursued further education in Brand Management by completing a Marketing Week Mini MBA with Mark Ritson.