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Jennifer Born is an experienced communications professional with a strong background in public relations and external media relations. Currently serving as the Director of Public Relations at Allwyn North America since April 2021, Jennifer focuses on enhancing the company’s engagement and growth strategies within the lottery sector. Prior to this role, Jennifer was the Manager of External Media Relations at True Value Company, where responsibilities included developing global communication strategies. Jennifer also held significant positions at CNO Financial Group, overseeing corporate communications, and at Discover Financial Services, where development of marketing and public relations strategies for various initiatives was spearheaded. Jennifer holds a B.A. in Journalism from Andrews University.