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Sally Atkinson is an accomplished professional with extensive experience in channels, partner management, and business development. Currently serving as the Director of Channels and Partner Management and the Director of Account Management at Edge Impulse since November 2021, Sally also holds leadership roles as the Industrial IoT SIG Champion at Cambridge Wireless Ltd and a member of the Product As A Service Consortium. Previous roles include Senior Market Development Manager and Senior Business Development Manager at Arm, and various positions at Advanced, FlowForma BPM, AvePoint, Coronation Rock, and Company Net. Sally's educational background includes a PhD in Bioinorganic Chemistry and a Master of Chemistry from the University of Edinburgh, complemented by earlier education at Kirkham Grammar School and Lancaster Girls' Grammar School.