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Heli Holttinen, PhD, has a diverse work experience in various roles and industries. In 1997, they started their career as a Consultant in Strategic Services at Accenture, where they worked until 2003. Following this, they joined Bob Helsinki as a Strategic Director and Partner from 2003 to 2009. Heli then worked as a Researcher, Management Consultant, Innovations, and Marketing at Hanken from 2009 to 2012. From 2013 to 2014, they served as the Director of Business Development at Fazer. In 2014, Heli founded Salt & Company, and in 2015, they founded Wise & Sally, a strategic marketing consultancy specializing in B2C clients. Heli held the role of Founder at both companies until 2018. Currently, Heli is the CEO & Founder of Cambri, where they are a technology entrepreneur driving agile product development and co-creation with customers. Heli'swork at Cambri focuses on helping consumer brands bring new products to market successfully by combining academia, advanced technology, AI, and human empathy.

Heli Holttinen PhD received their education from various prestigious institutions. Heli pursued their Master of Social Sciences degree in Economics from the University of Helsinki, from 1991 to 1997. Following this, they earned a Master of Science (MSc) degree in Food Economics from the same university, completing their studies from 1993 to 1997. Heli later attended Hanken School of Economics, where they obtained their Doctor of Philosophy (Ph.D.) degree in Marketing/Marketing Management, General, from 2009 to 2013.