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Edgar Barroso, CMC®, is a distinguished academic and consultant with extensive experience in leadership, communication, and soft skills within the tourism and business sectors. Currently serving as an Associate Professor at UN Tourism and an Associate Lecturer at IESE Business School, Edgar leads courses centered on Sustainable Development Goals and innovation in tourism. As the founder and CEO of AVERTICA® Consulting Group, Edgar specializes in international business and entrepreneurship, while also holding designations as a Certified International Consultant and Certified Management Consultant®. Edgar has a strong academic background, including an Executive MBA and ongoing studies in Artificial Intelligence for Business, complemented by teaching roles at various institutions, focusing on entrepreneurship, international business, and marketing.