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Alejandra Arreola Gil is a seasoned professional in digital marketing and social media management, currently serving as the Director of Digital Marketing, Content, and Community Manager at Grana Boutique Publicitaria since February 2011. With extensive experience in strategic social media management for businesses in Guadalajara, Mexico, Alejandra has also held positions such as a member of the Board of Directors at Cámara de Comercio de Guadalajara and leader of the specialized Marketing section aimed at strengthening the marketing and creative industries in Jalisco. Academic contributions include teaching roles at Universidad Panamericana and ITESO Universidad Jesuita de Guadalajara, focusing on social media strategy and communication. Alejandra's background includes earlier positions in account management and national coordination for prominent brands and companies, complemented by advanced degrees in education technology and transdisciplinary psychotherapy.