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Catalina Ramirez Ayala has a strong background in marketing and customer experience, with experience working at Camacol Nacional, Almacenes Máximo Pepe Ganga-Baby Ganga, and Avianca. Catalina holds a degree in Marketing and Advertising from Politécnico Grancolombiano, as well as a specialization in Strategic Marketing from CESA. Additionally, Catalina completed a program in International Professional Development at the University of Nebraska at Omaha.