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Sam I. has worked in a variety of roles since 2010. Sam began their career as a Teacher at New Wave in 2010, then moved to Roshal Research Institute as a System Administrator in 2012. In 2015, they became a Web Analyst at Dma agency "World Advertising". In 2016, they worked as an Automation Specialist at k50. In 2017, they worked as a Data Analyst at Deliver.ru and as a Head of Digital Analysts at Fasten. Most recently, they have been the Head of Digital Marketing at CallGear since 2018.

Sam I. attended the International University of Nature, Society and Man from 2009 to 2015, where they earned a Bachelor's degree in Information Technologies. Sam also completed a Master's degree in Management in Large Systems from the same university during the same time period.