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Alyssa F. is a Senior Analyst at Callan and a UX Researcher volunteer at ShelterTech. Alyssa has a background in psychology and cognitive and consumer psychology with experience as a Graduate Research Assistant at the NYU Stern Center for Behavioral Research. Alyssa is also a Graduate Student Advisory Board Member for NYU's Wasserman Center for Career Development and has previously worked in various research and data quality roles at organizations such as YouGov and the University of California, Berkeley. Alyssa is dedicated to integrating cognitive and motivational processes to understand behavioral effects on consumer behavior and user experience.