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Shelby Olson is a seasoned marketing and product management professional with diverse experience in various sectors. Currently serving as a Product Marketing Specialist at Payworks Payroll Services Canada, Shelby has previously held notable roles including Automated Marketing Strategist at Cambrian Credit Union and Product Manager at Bold Commerce. Shelby's expertise includes developing and executing marketing strategies, managing cross-functional teams, conducting data analysis, and optimizing campaigns across multiple channels. Additional roles in marketing coordination, account management, and fitness training further highlight Shelby’s versatile skill set. Shelby holds a Business Administration degree in Marketing from Red River College Polytechnic and a Bachelor of Commerce from the University of Manitoba.