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Dr. Sally Wei is an accomplished musician and entrepreneur with extensive experience in both the tea and music industries. As the Founder and Director of Nevada Festivals LLC since December 2023, Dr. Wei also serves as the Director of the Nevada Tea Festival through Sally's Parlor, which has been operational since October 2022. In addition, Dr. Wei has played a significant role in music education as the President of the District 7, Redwood Empire Chapter for the California Association of Professional Music Teachers since January 2020, and as a self-employed pianist since 1996. Previous leadership includes Directorship at the Midwest Tea Festival from January 2021 to December 2023 and the establishment of Sally's Parlor: Music and Tea from March 2017 to December 2023. Dr. Wei’s educational background includes a Doctor of Musical Arts from the University of Miami and a Tea Sommelier certification from the UK Tea Academy.