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Mike George has extensive experience in sales and management roles within the beverage industry. Currently serving as the Sales Director at Calidad Beer since February 2018, Mike previously held the position of Regional Sales Manager at the same company. Prior to that, valuable experience was gained at Google from January 2010 onwards. Mike also worked as the Southwest Regional Sales Manager at Common Cider Company from June 2015 to January 2018 and as the Southern California Sales Manager at Dirty Tequila from January 2013 to June 2015. Early career roles included Area Sales Manager at Crispin Cider Company from January 2011 to May 2013 and FMM at Proximo Spirits (2008-2011). Skills include sales, event planning, mixology, staffing, and social media.