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Randall Schmidt currently serves as the VP of Customer Analytics and Marketing Technology at Caleres, Inc., where leadership of a team specializing in Customer Database Management, Marketing and Product Insights, and Marketing Technologies has been pivotal. Prior experience includes a role as Sr. Director of Customer Intelligence at Luxottica Group, overseeing a team that generated significant revenue through customer insights, as well as leading digital marketing strategies at Ideel Inc. and member marketing and analytics at Totsy. Randall also played a crucial role in designing a customer-centric loyalty program at Lord & Taylor, significantly impacting customer spending. Randall Schmidt holds a BS in Management Information Systems from Southern Illinois University Edwardsville.