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Anna Forder is a seasoned marketing professional with extensive experience in email and SMS marketing operations, currently serving as the Director of Email and SMS Operations at Caleres, Inc. since November 2013. Responsibilities include leading technical execution and managing the implementation of marketing platforms, particularly Salesforce Marketing Cloud. Anna has held various roles at Caleres, progressing from Senior Manager to Manager in Email and Mobile Marketing. Prior to Caleres, Anna served as Project Manager for Content Marketing & Web Services at CMS Solutions, LLC, and had roles in editorial at All Star Radio Networks, LLC, and The Webster-Kirkwood Times. Educational qualifications include a Bachelor's degree in Journalism from Webster University.