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Develop plans and strategies for developing business and achieving the company’s sales goals

Create a culture of success and ongoing business and goal achievement – possibly more important than the first item on this list

Manage the sales teams, operations and resources to deliver profitable growth

Manage the use of budgets

Define optimal sales force structure

Hire and develop sales staff

Become known as an employer of choice and a sales force that top sales people want to join

Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets

Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives

Manage customer expectations and contribute to a high level of customer satisfaction

Define sales processes that drive desired sales outcomes and identify improvements where and when required.