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Mary Butlin is an experienced Salesforce Analyst currently with Cala Group Limited since October 2022, and previously served as both Founder & Director at Tonica CRM & Insight Limited, where consultancy was provided to over 70 clients, primarily in the charity sector. Mary also held the position of Salesforce Administrator at Make-A-Wish® UK, focusing on various Clouds and user support. With a background in marketing and consumer insights, Mary has worked as Head of Market Planning for the Royal Shakespeare Company and as Consumer Insight Manager at Somerfield. Proficient in account management and research, Mary holds a BSc. (Hons) in Mathematics with Statistics from the University of Nottingham and is a Salesforce Certified Professional with over 100 badges from Trailhead by Salesforce.