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Phidelis Tawanda Machida is an experienced sales and marketing professional with a strong background in channel leadership and national sales management. Currently serving as Channel Leader at Cairns Foods Limited since May 2019 and as National Sales Manager at Awmarcle Investments (Authentic Foods) since May 2023, Phidelis has a proven track record in identifying new business opportunities and meeting sales targets. Previous roles include Sales Representative at VARUN BEVERAGES LIMITED and Lobels Bread Pvt Ltd. Phidelis holds a Master of Commerce in Marketing Management and a Bachelor of Commerce in Marketing Management from Great Zimbabwe University, a Bachelor of Arts in Public Relations/Image Management from Reformed Church University, and an Associate of Science in Digital Marketing from the Marketing Association of Zimbabwe, along with an Associate of Arts in Project Management from PM Academy.