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Nurul Ilmi Mahdiyyatul 'Ulaa is a skilled content creator and copywriter with experience in social media management, content marketing, and academic support. Currently serving as a Content Creator and Copywriter at Cahaya Jakarta Group since August 2023, Nurul's previous role as a Content Specialist at Javarover Coffee Company involved developing social media content that significantly increased audience engagement and brand presence. Prior to that, Nurul held multiple positions at Javarover Coffee Company, ranging from Barista to Copywriter, demonstrating versatility in creative content development and customer interaction. Educational background includes a Bachelor of Arts in German Language and Literature from Universitas Padjadjaran, and significant involvement in student service advocacy during university studies.