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Jef White is an experienced editor, currently serving as the Editor of THE SHOP Magazine at Cahaba Media Group since May 2022. Prior to this role, Jef held the position of Editor at National Business Media from 1998 to May 2022, where Jef oversaw THE SHOP (formerly known as Performance Business Magazine). Jef also worked as an Editor at Jefferson Sentinel Newspapers from March 1991 to May 1998, focusing on weekly newspapers. Jef holds a degree from the University of Colorado Boulder, obtained between 1984 and 1988.