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Rafael Reyes has a background in communication and marketing, with experience at various companies including Cádiz Club de Fútbol SAD, Groupe PSA España, and Real Federación Española de Fútbol. Reyes has also worked as a redactor at Agencia EFE, Diario de León, and Marca. Rafael pursued further education at LaLiga Business School, ESIC Business & Marketing School, and Universidad Rey Juan Carlos.