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Will Matalene possesses extensive experience in marketing and digital strategy, currently serving as an Advisor for Direct to Consumer at Orebella since 2024. Matalene has held advisory roles in revenue and marketing for Cadence and Knix, respectively, while previously serving as Vice President of Digital & Amazon at Versed and as an advisor at Airsign and Another Tomorrow. Significant previous roles include Vice President of DTC & Marketing at NAADAM and Vice President of Digital Strategy & Marketing at THAKOON. Matalene’s career began as Director of eCommerce & Growth Marketing at Warp + Weft. Educational qualifications include a Bachelor's degree in Philosophy-Neuroscience-Psychology from Washington University in St. Louis and further studies at The University of Edinburgh.