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Tara is a data-driven performance marketer and digital media strategist with nearly 10 years of combined agency and in-house experience. Specializing in paid social, her marketing background is diverse and ranges across B2B, B2C, and D2C verticals. Prior to coming to Cactus, she was at Epsilon, Realeyes Digital and Booyah Marketing, working with 24 Hour Fitness corporate, Gold's Gym corporate, Dermalogica, Rare Beauty, and Rael Beauty. On a personal note, she loves live music, bourbon on the rocks, and doing all the outdoorsy things in Colorado with her four-legged roll dog Willie Nelson.