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Nicole VanDerSnick is an Account Director with eight years of experience developing and executing integrated marketing/advertising plans. She prides herself in always being in the pursuit of constant improvement and applies that attitude towards her clients' campaigns and how those impact their bottom lines. Nicole has cultivated her detailed-oriented yet creative mindset and aptitude for critical analysis for a diverse portfolio of clients and their unique business goals. Prior to Cactus, she was at The Zimmerman Agency and then Karsh Hagan working on Cooper Tires, Visit Tallahassee, Grand Lucayan Resorts, InnovAge, Pinnacle Bank, Bank of Colorado, Under Canvas, and Panacea Life Sciences. Nicole excels in nurturing relationships, evaluating problems (or another perspective would be opportunities) with an empathetic, holistic perspective, and ensuring brand integrity with every touchpoint.